The most common and most often overlooked challenge when internationalizing is the challenge of ethnocentrism. This challenge frequently leads organizations to unsuccessfully transfer the standards that have been successful in one market to other markets. 

In order for organizations to successfully globalize it is critical for them to acknowledge and understand the variety of cultural differences that drive employee and customer behaviors, values and norms. 

ThomasLeland's expertise and extensive experience with globalization and culture allows us to provide our clients with the comprehensive understanding necessary to overcome the common challenge of ethnocentrism, as well as to help identify cultural targets for a successful global growth strategy. 



ThomasLeland provides a unique ethnographic approach to identify and analyze how cultural differences and similarities can be risk factors or success factors for an organization's global growth strategy. 

We begin by identifying the existing cultural knowledge and expertise within the company and assessing the global readiness of the organization and its leaders. Our customizable Developmental Needs Assessment enables us to identify intercultural skill gaps at various levels of the organization to determine where we should focus our attention. 


Using our cultural expertise, ThomasLeland designs a customized transformation process that develops your organization and its leaders, in order to build effective intercultural strategies and successfully globalize. 

We organize Performance Solution Workout Sessions that bring stakeholders together to shape your organization's global growth strategy and its implementation. We embed scorecards and key performance indicators that track and measure the effectiveness of your global growth strategy in the impact phase. 

The final stage in this process is to provide our clients with a streamlined strategic blueprint that outlines the design and supports the strategic implementation. 


It is critical that your organization's leaders are equipped with the skills and capabilities to drive this global growth transformation. ThomasLeland designs learning and skill-building programs based on our Intercultural Strategies Practice, including: 

  • Intercultural Skills Practice
  • Working with Global Competence 
  • Skill building on the following 5 skills: 
    • Cultural Due Diligence
    • Frame Shifting
    • Style Shifting 
    • Cultural Dialogue
    • Cultural Mentoring 





When embarking on a global growth strategy it is important to assess its impact on a national and global level. 

Through the use of scorecards and key performance indicators (KPIs), ThomasLeland enables tracking and measurement capabilities to identify successes and shortcomings of your global growth strategy. We use these measurement capabilities to calibrate actions and focus on the continuous improvement of your organization's globalization efforts.